STORIES
Notes on style, joy, and living the Lulo way — dispatches from the studio and the family behind the brand.

Women for Women
The headlines are frightening. The Covid-19 toll on women is devastating. Violence against women has risen as the shadow pandemic. Women are dropping out of the...
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The Inclusive Panther
The panther, that powerful and mysterious animal that was chosen as the symbol for the black movement, and one that we at Lulo are proud to showcase...
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Self Love
Through the years, I have learned to celebrate myself, to love myself even more, and especially, to show this love to myself each and every day,...
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Society has a distorted perception of beauty
Lulo is here to show our diversity in roots, in colors, to inspire us to see the “wild” as the normal in each of us, to...
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The Witch & The Saint
The Story of Helena and Sybilla is a tale far too known by women around the world. Twin sisters born in Germany around the late 16th century,...
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Crazy... crazy for Lulo
“Are you crazy? Who launches a brand during a pandemic? Who will buy?” I AM crazy! Mostly because I usually don’t choose the easy or traditional...
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How to style your lulo
A common theme for me this new year is mindfulness – in all elements of my life. Mindful about how I nourish my body and soul,...
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Make Lulo Athleisure your 2021 brand
Yes ladies! Athleisure is the new Flapper (get it? 2020s vd 1920s :P) It’s loose, chic, comfortable and you can dress it up or down for...
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Let’s make the 20’s roar again
Critical elections, recession, a deadly virus, the country divided with racial strife. The world was kind of a wreak… Sounds familiar? No, I...
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