The Journal

STORIES

Notes on style, joy, and living the Lulo way — dispatches from the studio and the family behind the brand.

Women for Women
March 5, 2021

Women for Women

The headlines are frightening. The Covid-19 toll on women is devastating. Violence against women has risen as the shadow pandemic. Women are dropping out of the...

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The Inclusive Panther
February 26, 2021

The Inclusive Panther

The panther, that powerful and mysterious animal that was chosen as the symbol for the black movement, and one that we at Lulo are proud to showcase...

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Self Love
February 12, 2021

Self Love

Through the years, I have learned to celebrate myself, to love myself even more, and especially, to show this love to myself each and every day,...

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Society has a distorted perception of beauty
February 6, 2021

Society has a distorted perception of beauty

Lulo is here to show our diversity in roots, in colors, to inspire us to see the “wild” as the normal in each of us, to...

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The Witch & The Saint
January 29, 2021

The Witch & The Saint

The Story of Helena and Sybilla is a tale far too known by women around the world. Twin sisters born in Germany around the late 16th century,...

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Crazy... crazy for Lulo
January 22, 2021

Crazy... crazy for Lulo

“Are you crazy? Who launches a brand during a pandemic? Who will buy?” I AM crazy! Mostly because I usually don’t choose the easy or traditional...

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How to style your lulo
January 11, 2021

How to style your lulo

A common theme for me this new year is mindfulness – in all elements of my life. Mindful about how I nourish my body and soul,...

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Make Lulo Athleisure your 2021 brand
January 5, 2021

Make Lulo Athleisure your 2021 brand

Yes ladies! Athleisure is the new Flapper (get it? 2020s vd 1920s :P) It’s loose, chic, comfortable and you can dress it up or down for...

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Let’s make the 20’s roar again
December 29, 2020

Let’s make the 20’s roar again

       Critical elections, recession, a deadly virus, the country divided with racial strife. The world was kind of a wreak… Sounds familiar?  No, I...

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