STORIES

Dear Lulo - Lulo Project

Dear Lulo, The outfit answers for you.

Introducing Dear Lulo, our new campaign of letters from real life, where the outfit gets the last word.

Dear Lulo, The outfit answers for you.

Introducing Dear Lulo, our new campaign of letters from real life, where the outfit gets the last word.

Au collection - Lulo Project

Au collection- The Lulo Project

This is a collection that balances structure and movement, channeling the relaxed sophistication of Australian resort style,  seen through The Lulo Project’s Afro-Latina lens.

Au collection- The Lulo Project

This is a collection that balances structure and movement, channeling the relaxed sophistication of Australian resort style,  seen through The Lulo Project’s Afro-Latina lens.

New Resort 2026: GDL - Lulo Project

New Resort 2026: GDL-The Lulo Project

The GDL Collection is a spirited tribute to Mexican artistry, modern femininity, and emotional texture. Built around the arc of travel—Departure, The Journey, and Arrival—it tells a story of self-reinvention...

New Resort 2026: GDL-The Lulo Project

The GDL Collection is a spirited tribute to Mexican artistry, modern femininity, and emotional texture. Built around the arc of travel—Departure, The Journey, and Arrival—it tells a story of self-reinvention...

West Collection - Lulo Project

West Collection

Our collection draws inspiration from the untamed spirit of the Wild West, celebrating freedom, resilience, and the romance of that era. We wanted to capture the essence of independence and...

West Collection

Our collection draws inspiration from the untamed spirit of the Wild West, celebrating freedom, resilience, and the romance of that era. We wanted to capture the essence of independence and...

The Motherhood Project: Stories of Becoming - Lulo Project

The Motherhood Project: Stories of Becoming

Motherhood isn’t one thing. It’s a spectrum. A transformation. A before-and-after that doesn’t always come with a clear map.

The Motherhood Project: Stories of Becoming

Motherhood isn’t one thing. It’s a spectrum. A transformation. A before-and-after that doesn’t always come with a clear map.

The Lulo Project Is Now Available at Nordstrom Online - Lulo Project

The Lulo Project Is Now Available at Nordstrom ...

  We’re beyond excited to share a major milestone with our Lulo family — The Lulo Project is now officially available on Nordstrom.com! This moment means so much to us....

The Lulo Project Is Now Available at Nordstrom ...

  We’re beyond excited to share a major milestone with our Lulo family — The Lulo Project is now officially available on Nordstrom.com! This moment means so much to us....