STORIES
Notes on style, joy, and living the Lulo way — dispatches from the studio and the family behind the brand.
The Gratitud Sweater
Gratitud is probably the most personal piece in the Meninas collection. The crochet flowers were handmade by my aunts — the same women whose story inspired...
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Meninas FW26 Collection
Meninas is a collection about my family. It is inspired by the story of my mother and her four sisters. After losing their mother when they...
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Why I Created The Lulo Project (And It Has Nothing to Do With "Relaxed Elegance")
I started Lulo telling people it was about "relaxed elegance." That's true. But the real story starts with hormones, a zipper that stopped cooperating, and fashion...
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Dear Lulo, The outfit answers for you.
Introducing Dear Lulo, our new campaign of letters from real life, where the outfit gets the last word.
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Au collection- The Lulo Project
This is a collection that balances structure and movement, channeling the relaxed sophistication of Australian resort style, seen through The Lulo Project’s Afro-Latina lens.
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New Resort 2026: GDL-The Lulo Project
The GDL Collection is a spirited tribute to Mexican artistry, modern femininity, and emotional texture. Built around the arc of travel—Departure, The Journey, and Arrival—it tells...
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West Collection
Our collection draws inspiration from the untamed spirit of the Wild West, celebrating freedom, resilience, and the romance of that era. We wanted to capture the...
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The Motherhood Project: Stories of Becoming
Motherhood isn’t one thing. It’s a spectrum. A transformation. A before-and-after that doesn’t always come with a clear map.
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The Lulo Project Is Now Available at Nordstrom Online
We’re beyond excited to share a major milestone with our Lulo family — The Lulo Project is now officially available on Nordstrom.com! This moment means...
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