STORIES
Notes on style, joy, and living the Lulo way — dispatches from the studio and the family behind the brand.

The Power of Friendship and Why We Need More of It
I truly believe that friendships are just as important—if not more—than a romantic partner. These relationships keep us grounded, show us how much we’ve grown, and remind...
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The Lulo Project is Now at Bloomingdale’s!
The Lulo Project is now available at Bloomingdale’s, in stores and online!
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Q&A with Martha J. Nieto: The Heart Behind The Lulo Project
Q&A with Martha J. Nieto: The Heart Behind The Lulo Project
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The Lulo Project Joins Forces with Fifty Two Showroom for U.S. Sales Expansion
We are thrilled to announce that The Lulo Project has officially partnered with Fifty Two Showroom to represent our brand and manage all sales across the United...
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When in NYC: Don’t Look Up, Look Down
New York City is all about looking up—at skyscrapers, billboards, and endless lights. But here’s a little secret: the real magic might be at your feet. ...
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Il Mare Collection SS25- The Lulo Project
Il Mare isn’t just clothing; it’s a state of mind.
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Rising Vibes Capsule Collection
With Rising Vibes, we invite you to wear the energy and optimism of Medellín's youth – a reminder that no matter where you come from, you...
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The Bow: A Celebration of Black Girlhood in Fashion
One such detail that is ever-present in The Lulo Project collections is the bow. Whether subtly incorporated or made to stand out, bows have become a...
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Resort Collection 25: Medellin
For our resort collection, we decided to pay homage to Medellín.
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