The Journal

STORIES

Notes on style, joy, and living the Lulo way — dispatches from the studio and the family behind the brand.

The Power of Friendship and Why We Need More of It
April 14, 2025

The Power of Friendship and Why We Need More of It

I truly believe that friendships are just as important—if not more—than a romantic partner. These relationships keep us grounded, show us how much we’ve grown, and remind...

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The Lulo Project is Now at Bloomingdale’s!
March 16, 2025

The Lulo Project is Now at Bloomingdale’s!

The Lulo Project is now available at Bloomingdale’s, in stores and online!

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Q&A with Martha J. Nieto: The Heart Behind The Lulo Project
February 27, 2025

Q&A with Martha J. Nieto: The Heart Behind The Lulo Project

Q&A with Martha J. Nieto: The Heart Behind The Lulo Project

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The Lulo Project Joins Forces with Fifty Two Showroom for U.S. Sales Expansion
February 10, 2025

The Lulo Project Joins Forces with Fifty Two Showroom for U.S. Sales Expansion

We are thrilled to announce that The Lulo Project has officially partnered with Fifty Two Showroom to represent our brand and manage all sales across the United...

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When in NYC: Don’t Look Up, Look Down
February 3, 2025

When in NYC: Don’t Look Up, Look Down

New York City is all about looking up—at skyscrapers, billboards, and endless lights. But here’s a little secret: the real magic might be at your feet. ...

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Il Mare Collection SS25- The Lulo Project
February 3, 2025

Il Mare Collection SS25- The Lulo Project

Il Mare isn’t just clothing; it’s a state of mind.

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Rising Vibes Capsule Collection
November 30, 2024

Rising Vibes Capsule Collection

With Rising Vibes, we invite you to wear the energy and optimism of Medellín's youth – a reminder that no matter where you come from, you...

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The Bow: A Celebration of Black Girlhood in Fashion
November 4, 2024

The Bow: A Celebration of Black Girlhood in Fashion

One such detail that is ever-present in The Lulo Project collections is the bow. Whether subtly incorporated or made to stand out, bows have become a...

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Resort Collection 25: Medellin
October 2, 2024

Resort Collection 25: Medellin

For our resort collection, we decided to pay homage to Medellín.

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