The Journal

STORIES

Notes on style, joy, and living the Lulo way — dispatches from the studio and the family behind the brand.

Behind the Look Series: The Marti Set
March 22, 2024

Behind the Look Series: The Marti Set

Unveiling our newest treasure in the "Behind the Look" series: Martha, the heart and soul of our brand and its founding visionary.

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Behind the Look Series: The Cami Top
March 18, 2024

Behind the Look Series: The Cami Top

Welcome to "Behind the Look," our blog series where we take you behind the scenes of our SS24 collection, OASIS, revealing the heartbeat of our brand...

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New Collection: OASIS
February 26, 2024

New Collection: OASIS

OASIS: A collection inspired by North Africa and black Arabs' laidback elegance, influenced by the movement and forms of the desert. 

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The Lulo Project- Custom Made Wedding dresses
December 22, 2023

The Lulo Project- Custom Made Wedding dresses

In our small way, we aimed to contribute to making Daniela's special day as beautiful and memorable as possible. Here's a sneak peek of this wonderful...

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New Collection: DNA SAFARI
November 19, 2023 · african diaspora

New Collection: DNA SAFARI

A collection that pays homage to Africa through various textile techniques rather than focusing on a specific country. I call it my "DNA safari," a celebration of the...

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The Lulo Project will be at NYFW
August 15, 2023 · african diaspora

The Lulo Project will be at NYFW

We are very excited to announce we will be showing our SS24 High Summer Collection during NYFW with Folklore connection showroom. From the 7th-10th of September we...

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The Black Model phenomenon
August 3, 2023 · african diaspora

The Black Model phenomenon

My intention is to normalize the fact that we are all people and that even a black model can represent you even if you are not...

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The Lulo Project @ Harper's Bazaar US August Issue now on stands!
July 26, 2023 · culture news

The Lulo Project @ Harper's Bazaar US August Issue now on stands!

The Lulo Project has been featured in Harper's Bazaar (print and digital) August Issue that is now on stands. 

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Why are we an African diaspora resort Brand ?
July 2, 2023 · african diaspora

Why are we an African diaspora resort Brand ?

We decided to create The Lulo Project to give ourselves a seat on the table as an African diaspora fashion brand. We wanted to create a...

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