Motherhood isn’t one thing. It’s a spectrum. A transformation. A before-and-after that doesn’t always come with a clear map.
At Lulo, we created The Motherhood Project to give voice to that spectrum—to honor the stories of women whose identities are being reshaped through pregnancy, birth, choice, or even loss. Whether you're nurturing a child, your body, your dreams, or simply yourself—this is for you.
Over six weeks, we’ll share the stories of three powerful women whose journeys speak to the complexity and beauty of becoming:
— Angie, a new mom navigating the joy and chaos of early motherhood.
— Matilde, a pregnant activist preparing to meet her baby while staying rooted in her voice.
— Martha, Lulo’s own founder, who reclaims her transformation without having children—reminding us that motherhood takes many forms.
This series isn’t just about parenting. It’s about visibility. It’s about making space for women to feel seen as they evolve.
Because at every stage—from body changes to identity shifts—Lulo is here through all these chapters, to dress that woman.
With comfiness but chic, with softness and strength, and with stories that truly understand.